Posted by: hrocker | April 26, 2008

Shaun White Launches New Target Line in NYC

Shaun White has joined the likes of Isaac Mizrah and David Bowie, launching his new line of clothing and accesorries for Target last night at Milk Studios in NYC. 

This is an interesting move for Mr. White…  Not that I have anything against Target, truth be told it’s actually my favorite go to of the “big box” options.  I’ll be curious to see how this line is embraced by the snowboard community and the general buying public at large.

For more information visit ShaunWhite.com

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The truth is Shaun White did not design all of these pieces. Target Corp approached him and as we all know its all about endorsement. There is no real design here. Well except for a few pieces that his brother scribbled and insisted it is COOOOOOL!!!!!

Anyway , so Target then gives this project to LI&FUNG;OXFORD COLLECTION a company base in New York. they don’t really design what they do is the President along with The VP of Design and the Designer in charge goes to California and New York and Japan etc.. and buys all samples from Modern Amusement ,VOLCOM, Hurley, Surf skate snow board brands etc . name it they buy all these samples and revise them at least 20% . The company has no clue of what they are doing since they are not a surf /skate /snowboard company .And if you think it’s cool think again the people who are actually looking reviewing and putting their 1 cent. or half a cent are mostly in their 50’s some are well into theri 60’s or mid 60’s .

If you think you are paying for value , I guess you are imagine what the poor designer in charge has to go thru revising and long nights sweating … But the perks parties that these managers and this designer with the celebrities . I guess that’s what you’re paying for .

The celebrity gets about a dollar per unit. There are about 800,000 units for this collection .So Mr White gets about 800K. not bad for lending his name.

Now do you want to buy a shirt that has been recycled from another true surf/ snowboard brand , like VOLCOM, QUICKSILVER ETCE ETC ETC….

You decide….. I don’t buy at target I buy at american apparel…
OH and btw these tees cost about 4 bucks overseas. shirt about 5 bucks… do the math…..

THAT’S FASHION MASS PRODUCED STYLE !!!!!! IFEEL BAD FOR THE VICTIMS

By: Lady MInnesotta on April 27, 2008
at 10:06 pm

Thanks for the response Lady M.

I can’t see this move being embraced by the core snow/skate/surf community and I agree… If I’m looking to buy a new shirt I’m going to support my local shops not Target.

HRocker

By: hrocker on April 28, 2008
at 1:41 pm

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