Burton Buys Alien Workshop & Habitat Skate

In its continued drive for world board sports domination Burton has recently acquired DNA Distribution owner of Alien Workshop and Habitat skate brands among others – HR

Dayton, Ohio (February 5, 2008)—DNA Distribution, which includes skateboarding brands Alien Workshop, Habitat and Reflex, today announced that the company has been acquired by Burton.

The two companies began discussions over a year ago and found that they share a common approach in the way that they contribute to boardsports culture, including a commitment to creating long-lasting relationships with their teams of international athletes. In addition, both are committed to advancing and innovating hardgoods technologies, as well as the artistry and creativity associated with these sports; supporting a solid team of amateur riders; and providing best customer service practices.

“We are very excited to bring the DNA family of brands to Burton – a company that we truly respect,” says Chris Carter, Chief Executive Officer for DNA Distribution. “Burton clearly leads their market in terms of team, innovation, marketing and values. Joe, Mike and I look forward to leveraging Burton’s strengths to reach the full potential for the DNA brands: Alien Workshop, Habitat and Reflex.”

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~ by hrocker on February 5, 2008.

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